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Business Analytics in Ireland

Indian Students Are Changing What They Study Abroad

Indian students are shifting towards specialised, career-focused courses with clearer job outcomes

Prateek Mohanani
September 27, 2026
8 min read
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KEY TAKEAWAY

Indian students still prefer traditional fields, but are increasingly choosing specialised courses with clearer skills, career paths and outcomes instead of generic Master's degrees.

Introduction

For years, the formula was simple.

Computer Science. MBA. Finance. Engineering.

Pick a popular university, get the admission and figure out the career later.

That approach is becoming harder to justify.

Today, students are asking a much more practical question:

"If I am spending ₹30–50 lakh on a Master's abroad, what exactly am I getting back?"

The latest QS data shows that Business and Management remains the most preferred subject area among Indian prospective students at 24%, followed by Engineering & Technology at 17% and Computing at 12%.

But broad subject preferences don't tell the whole story.

At Uniflik, our own application data shows students becoming more specific within these fields — moving towards Data Science, Analytics, Cybersecurity, AI, Cloud and specialised Supply Chain programmes.

The shift isn't from one course to another.

It's from a degree-first mindset to a career-first mindset.

1. Which Courses Are Indian Students Choosing?

Traditional subjects still dominate.

Business and Management, Engineering, Computing and Finance continue to attract Indian students.

But students increasingly want a specific outcome within these fields.

Instead of simply searching for Business, they are looking at: Business Analytics. Finance & Investment. Supply Chain. FinTech.

Instead of simply choosing Computer Science: Data Science. Cybersecurity. AI. Cloud Computing.

Our application data shows the same movement.

Business Analytics represented roughly one-third of our September 2025 applications. In the current September 2026 pipeline, its share is around 5%.

Meanwhile, Data Science and Analytics has moved from around 11% to 17%, Cybersecurity from around 2% to nearly 9%, and Supply Chain from around 6% to approximately 16%.

These aren't predictions for the entire Indian market.

They are signals from the students coming through Uniflik.

But the direction is clear.

Students are becoming more specific about what they want their degree to do for them.

Mr. Prateek Mohanani, Founder of the Uniflik Study Abroad Community, observes a clear shift in how students are evaluating their course choices:

Expert Insight: Students Are Thinking Beyond the Course Title

“Students aren’t necessarily moving away from traditional subjects. They’re becoming more specific about what they want from them. Today, they want to know what skills a course will give them, what jobs those skills can lead to, and whether the investment makes sense.”

2. Why Job-Focused Courses Are Rising

The attraction of specialised courses is straightforward.

Students can see the connection between the course and a potential career more clearly.

List of Job-Oriented Courses:

Data
Cybersecurity
AI
Cloud
Supply Chain
Specialised Finance

These aren't just course names. They represent specific skill sets used across industries.

Ireland's current Critical Skills Occupations List, for example, includes a range of ICT, engineering, science, healthcare and specialist finance-related occupations.

But students are also becoming smarter about the word "job-focused."

A course called AI doesn't automatically make someone an AI professional.

A Data Science degree doesn't automatically make someone employable.

The curriculum still matters. Projects matter. Technical skills matter. Industry exposure matters. And increasingly, students are checking all of this before applying.

Mr. Mohanani, observes a clear shift in the questions students are asking before choosing a course:

Expert Insight: Students Are Asking Better Questions

“The students asking better questions aren’t necessarily looking for the most fashionable course. They want to understand what skills they’ll gain, where those skills can take them, and whether they can actually apply them in the real world.”

3. The Fall of Generic Master's Degrees

Here's the uncomfortable part.

A Master's degree is not a career outcome.

For years, international education marketing has sold the idea that an overseas Master's itself creates a better career.

But thousands of students can graduate with similar degrees.

So what differentiates them?

This is where general programmes are facing more scrutiny.

A broad Management, Business or Finance degree isn't automatically bad.

The problem is a course with no clear specialisation, limited practical exposure and no obvious career direction.

Ireland's latest Graduate Outcomes data is revealing here.

Among 2024 postgraduate taught graduates, 86.6% were employed nine months after graduation, while 66.8% said their course was relevant or very relevant to their job.

That gap matters.

It shows why students should not simply ask:

"Will I get a job after this Master's?"

They should ask:

"What makes this course relevant to the jobs I want?"

Mr. Mohanani, highlights a growing concern around the career value of a Master's degree:

Expert Insight: A Master's Is Not a Career Guarantee

“An international Master's is not a career outcome by itself. Students are beginning to question general programmes because they realise that simply spending a year abroad does not automatically make them employable.”

4. Business Analytics Is Falling. Or Is It?

Business Analytics is probably the clearest example of how course trends can be misunderstood.

Its share of our applications has fallen from roughly 33% to around 5%.

But analytics hasn't disappeared.

Students are now looking at Data Science, Data Analytics, Big Data, AI, Statistical Learning and other specialised programmes.

So the real story isn't: "Students don't want analytics anymore."

It's: "One popular course title is no longer the only way into analytics."

As students get more information, they have more choices.

And that means universities can no longer rely on a fashionable course title alone.

Expert Insight: Business Analytics Is No Longer the Default

“Business Analytics was once the obvious choice for students looking to enter data without going fully into Computer Science. Today, they have more specialised options and are thinking more carefully about the specific skills they want to build.”

5. Students Want Real Answers, Not Just Brochures

There is another change happening alongside the course shift.

Students increasingly want to hear from people who have actually gone through the journey.

What was the course really like?

Was it technical?

How difficult was finding accommodation?

What happened after graduation?

Did the university actually provide industry exposure?

What was the job search like?

These are questions a university brochure cannot answer honestly.

And this is one reason student communities and peer experiences are becoming increasingly important in study abroad.

Students don't just want information.

They want context.

Someone who has already made the decision can tell them what the brochure cannot.

This is also reflected in the broader study-abroad decision-making process: students are increasingly comparing destinations, costs, outcomes and real experiences rather than simply following the most popular route.

Mr. Mohanani highlights why students are increasingly turning to people who have already experienced the journey:

Expert Insight: Students Want Real Experiences

“Students don't just want to know what a course offers. They want to know what it's actually like to study it, live abroad and then look for work. That's why hearing from students who've been through the journey has become so valuable.”

6. The Question Students Should Be Asking

The old question was:

"Which university should I go to?"

The better question is:

"Which course makes sense for the career I want?"

Then comes the university.

Then the country.

Before applying, students should look at five things:

Skills — What will I actually learn?

Jobs — What roles use those skills?

Experience — Can I gain practical or industry exposure?

Market — Is there demand for those skills?

ROI — Does the total cost make sense?

A high-ranked university cannot answer all five.

Neither can a consultant.

Students have to do that work.

And increasingly, they are.

Frequently Asked Questions

Are Indian students moving away from Business and Management?

No. Business and Management remains the largest subject area among Indian prospective students at 24%. The change is happening within the category, with more interest in specialised programmes.

Are traditional courses becoming irrelevant?

No. Computer Science, Engineering, Finance and Management remain major areas of interest. The shift is towards specialisation and clearer career relevance, not the disappearance of traditional fields.

Is Business Analytics no longer worth studying?

Not necessarily. Our data shows that its share of applications has fallen sharply, but analytics-related demand has moved into Data Science, Data Analytics, AI and other related programmes.

Does a job-focused course guarantee employment?

No. Course relevance can improve a student's preparation, but employment depends on skills, experience, market conditions, competition and individual circumstances.

Should students choose a course only because it appears on a skills-shortage list?

No. A shortage occupation or eligible occupation does not guarantee a job. Students still need the right background, skills and experience

Conclusion

The biggest change isn't that Indian students have suddenly stopped choosing Business, Finance, Engineering or Computing.

It is that they are questioning what comes after the degree.

Our application data shows this clearly.

Some broad or previously fashionable courses are losing share, while specialised areas such as Data, Cybersecurity, AI and Supply Chain are becoming more visible.

The message isn't that every student should choose a technical course.

It is much simpler:

Don't choose a Master's just because everyone else is choosing it.

Understand the skills.

Understand the jobs.

Understand the market.

And speak to people who have actually gone through the journey.

Because when a family is spending years of savings on an international degree, a university brochure is only one side of the story.

The students who have already lived it are often the other.

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